Erika Rodriguez

Marketing Associate

Zipcar

Find me online:

“Collaborate with the SD team on the development, execution, and measurement of member acquisition.”

MY ROUTE:

The Straight Road

MY WORK LIFE:

Marketing Associate

foundation interest 1 interest 2

My work allows me to combine the foundation of COMMUNICATING / SHARING STORIES and the interests of TRAVEL and BUSINESS.


DAY IN AND DAY OUT

Half of the time I'm in the office, and half of the time I'm out and about. On any given day, I can be found tabling at the universities, presenting to student organizations, acting as a brand ambassador at corporate events, or leaving swag bags in the Zipcars. Other days, I'll come into the office to work on marketing projects, help the team with fleet operations, etc. My day is never just eight hours in an office on my computer. (And I get to drive a different car almost every day!)

SKILLS, TRAINING, OR EXPERIENCE NEEDED

I started as a student brand ambassador for Zipcar at the University of San Diego, so that was a good foot in the door. But even before that, I took on as many internships as I could, starting during my junior year of college. At one point, I had three internships at one time...while I was still a full-time student! The skills that I learned in my Rotaract club, sorority, part-time work on campus, and my internships helped me easily transition into the work force as a marketing professional.

EDUCATION TO GET HERE:

Marketing Associate

I RECOMMEND COMPLETING:

  • High School
  • Undergraduate - International Business and Marketing
  • Certification/License - Nonprofit Management

What I studied STRONGLY RELATES to my work...

MY EDUCATION

  • High School - Santa Ynez Valley Union High School
  • Undergraduate - University of San Diego, International Business and Marketing
  • Certification/License - Nonprofit Management

SOME HELPFUL FIRST STEPS FOR SOMEONE IN COLLEGE

Taking all of the internships that I could built me a well-rounded marketing resume and Linkedin profile. I gave each of my internships one hundred percent of my effort, I attended every event that I could, and I networked as much as I could, and I think that doing that early on in my career has made me very lucky and built me a strong set of connections. Take every opportunity that arises; be open-minded to new experiences and any position in your desired career.

HURDLES I OVERCAME

THE “NOISE” FROM MY PEERS

“You only got into USD because they needed more diversity.”

HOW I OVERCAME THE “NOISE”

That comment hurt and it stuck with me for a very long time, especially since I got rejected from my safe school and USD my first choice. But since then, I've realized that I belong at USD and there are a number of reasons why USD chose me. I think that the higher up in your career you get, the more negativity you'll hear, but you cannot let it get you down. You don't know what others are going through, or where the negativity is coming from, just take a deep breath and take one thing at a time.

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